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It's so frustrating


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It's so frustrating


Here's why you're frustrated.  Managing lacrosse team apparel is a huge job for anyone. There are so many moving parts and so many things that can go wrong. Over the years college lacrosse coaches tell me that there are at least 20 things that make team apparel frustrating for them. You run into the same issues time and time again. Your gear becomes a liability for you and your club. You don't have the time to do it right. Your vendor is difficult to work with. Your players and boosters don't like what you were able to pull together.

  What's the most frustrating thing about Team Apparel? Coaches respond with a big, long list of frustrations.

What's the most frustrating thing about Team Apparel? Coaches respond with a big, long list of frustrations.

Let's start by finding out what your players and boosters want.

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Customer Feedback


What your players and boosters really want

Customer Feedback


What your players and boosters really want

Lacrosse players want product quality.  Conducting college lacrosse focus groups and analyzing survey results tells me that team apparel is important to your players. Almost 100% of your players will tell me that overall product quality is the most important aspect of your team apparel. They want the premium quality, great design, and the top brands. And they want their stuff on time. Here's what players don't mention: Low cost. Your players want premium items (and most of the time mom & dad get the bill).

Boosters demand product quality.  School payments and lacrosse club fees come from the parents. Fundraising comes from the alums and the parents. Your parents and alums get stuck with all the bills, and they want something to show for it.  The least that you can do is to reward them with premium quality, great design, and the best embellishment. And they want you to make it easy for them to order. 

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Your Biggest Issues


Here's the cause of your frustration...

Your Biggest Issues


Here's the cause of your frustration...

It all boils down to three things.   (1) Your customers want premium product AND superior value. Don't ever lose sight of this. It's important to your lacrosse club's success. (2) Doing team apparel right takes a lot of time and effort. (3) Guaranteeing that the right items in the right sizes show up on time is nearly impossible.  Find an experienced partner that can work with you.

Premium Products & Superior Value

 If you can't deliver both premium products and superior value your customers start to doubt if you value their commitment and effort.  Do you want your coaching staff to go above and beyond on recruiting trips and film prep? Do you want your players to put in the extra work in the gym? Do you want your alums to support the program and your fundraising campaigns? Do you want your parents to happily pay club fees and support the team on game days? Transform your lacrosse team apparel from a liability to an asset.

Put in the Time and Effort to do it Right

The process to create great team apparel is complex and time-consuming. It includes all aspects of product management including: planning, sales, marketing, operations, manufacturing, shipping, and customer service. It's so easy for things to fall through the cracks. Dedicated processes and systems can ensure that everything runs on schedule and according to plan. Find a partner that has the experience and the skills to do manage a complex, time-consuming process. 

Focus on the Details

Your lacrosse club creates 200-500 items a season, and you know how easy it is to make mistakes. There are so many things that can go wrong. If you deliver 95% of your orders you failed miserably. What do you say to the coach or player that doesn't have his game day gear? What if the incomplete order belongs to one of your most generous donors? Find a partner that has the experience and the skills to focus on the details. And when things go wrong (because sometimes they do) you need a partner with great customer service to quickly resolve any issues.

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important Questions that you should be Asking


25 straight forward questions - this isn't rocket science!

important Questions that you should be Asking


25 straight forward questions - this isn't rocket science!

Premium Product

  • Graphics - Do you provide NCAA-tested design concepts that are similar to the top college lacrosse programs? 
  • Blanks - Do you provide the highest quality blanks from the best know brands? 
  • Embellishment - Do you offer the latest embellishment techniques? Is your embroidery 3D and Pucker Free? Is your screen printing premium quality? Are your player number transfers durable?

Reliability

  • Supply Chain - Do you guarantee on-time delivery? Have you eliminated missed delivery dates due to back-order issues? Have you eliminated cancelled items due to last-minute unavailability?
  • Order Minimums - Is your product minimum ONE item? 
  • Marketing Plan - Do you provide a marketing plan including critical activities and dates? Do you create, review, and document the detailed product assortment? Do you demo a personalized online store? Do you share product samples?

Simplicity

  • Online Store - Do you provide a personalized online store that is just for my club? Does it include high resolution images and detailed descriptions of all the items? Is it easy to browse and search?
  • Payment - Do you manage all payments on the online store? Is it easy to purchase products? Is my payment information safe and secure?
  • Shipping - Do you manage all the product sorting and shipping? Do you provide tracking numbers? Does everything show-up on time? 

Dependability

  • Customer Service - Do you offer 24/7 customer service? Do you provide the email, text, and phone number of someone that can solve my issues?

If your vendor can't answer YES to all the questions without a moment of hesitation, then you do not have a partner that you can trust. Contact me to find out if customcraft sports is right for you. I'll create a mockup of your customized team assortment, demo a sample online store, and share a set of premium product samples.

Let’s get your club the gear they deserve!